Begin with billable capacity
Your paid hours are smaller than your working hours. Travel, estimates, sourcing, admin, training, and time off all take space. A plan that assumes 40 billable hours every week can look profitable while leaving no room to run the business.
Build a floor before testing the market
Divide the annual revenue you need for owner pay, overhead, and a chosen buffer by your realistic annual billable hours. This is a planning floor, not a guaranteed market rate. Compare the resulting price with your service scope and the clients you intend to serve.
Translate the number into a clear offer
Specify whether a package includes organizer-hours or elapsed team hours. List products, travel, and disposal separately where appropriate. Use a written estimate for uncertain scopes and obtain approval before extending the work.